Sohan Haidear

Your MVP is the ugly duckling, use early-adopters to turn it into the Swan

Lessons on Sales, Early Adopters, and the Revenue Engine from Invest Ottawa’s IO Traction Program Part 2 of the IO Traction Learning Series. Read Part 1: "Stop Building What Nobody Asked For" for the foundation on ICP and proto-persona validation. Nobody Buys a Product. They Buy Relief.

Stop Building What Nobody Asked For: Finding Your Ideal Customer Profile (ICP)

What I Learned About Customer-Centric Go-to-Market from Invest Ottawa's Traction Program Startups that Sell to Ghosts Die Uncomfortable fact: most startups do not fail because the founders didn’t know how to build. They fail because they built something for someone who does not exist. Or, they fail