Lessons on Sales, Early Adopters, and the Revenue Engine from Invest Ottawa’s IO Traction Program Part 2 of the IO Traction Learning Series. Read Part 1: "Stop Building What Nobody Asked For" for the foundation on ICP and proto-persona validation. Nobody Buys a Product. They Buy Relief.
What I Learned About Customer-Centric Go-to-Market from Invest Ottawa's Traction Program Startups that Sell to Ghosts Die Uncomfortable fact: most startups do not fail because the founders didn’t know how to build. They fail because they built something for someone who does not exist. Or, they fail
Back in 2020, when Meta first introduced Retrieval-Augmented Generation (RAG), it was a clever hack to overcome a limitation: language models could only handle around 4,000 tokens of context. Imagine trying to fit the entire knowledge of your company’s documentation, FAQs or research papers into just a few
Understanding the Role of AI in Modern Small Businesses in 2025 Artificial Intelligence (AI) is no longer just for tech giants. In 2025, it's a game-changer for small businesses too. AI refers to software that mimics human thinking—learning, solving problems, and making decisions. For small businesses, this